Privacy Policy

Privacy Policy

Last updated: November 2025

This Privacy Policy describes how Spalding TF DNA (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit our website, purchase products, or use our connected mobile application.

By using our site or app, you agree to the terms of this Privacy Policy.

1. Who We Are

Spalding TF DNA is the official smart basketball partner of Spalding®, operated by SportIQ Oy and authorized affiliates.
Our mission is to provide connected training products and services that help athletes improve through data-driven insights.

Company name: SportIQ Oy
Address: 2459 Wilkinson Blvd, Suite 120, Charlotte, NC 28208-5669, United States
Email: support@spalding.tf-dna.app
Phone: +1 415 910 5987

2. Information We Collect

We collect personal information in the following ways:

a. Information You Provide Directly

  • Contact details (name, email, shipping/billing address, phone number)

  • Account information (login credentials, membership details)

  • Payment information (processed securely by Shopify Payments or other authorized providers; we do not store full credit card numbers)

  • Customer service communications

b. Automatically Collected Information

  • Device information (browser type, operating system, IP address)

  • Cookies and analytics data (via Shopify, Google Analytics, Meta Pixel, and similar technologies)

  • In-app usage metrics (Bluetooth connection events, training sessions, performance data)

c. Information from Third Parties

We may receive limited information from our partners, such as Spalding.com, Yotpo (reviews), Klaviyo (email marketing), or advertising platforms, in accordance with their privacy policies.

3. How We Use Your Information

We process your personal information to:

  • Fulfill and deliver your orders

  • Provide customer support

  • Activate and manage your app membership or subscription

  • Improve our website, app, and services

  • Send marketing communications (if you have opted in)

  • Comply with legal obligations and prevent fraud

4. Legal Basis for Processing (EU / EEA)

If you are located in the European Economic Area, we process your personal data under one or more of the following legal bases:

  • Your consent

  • Contract performance (to fulfill your purchase or membership)

  • Legitimate interests (product improvement and limited marketing)

  • Legal obligation

5. Cookies and Tracking

Our website uses cookies and similar technologies to operate securely and analyze traffic.
You can adjust your cookie preferences through your browser settings or the cookie banner on our site.
For details, see our Cookie Policy.

6. Sharing Your Information

We share personal data only with trusted service providers that help us operate our business, including:

  • Shopify (store hosting and order processing)

  • Klaviyo (email and SMS communications)

  • Yotpo (reviews and loyalty programs)

  • Google, Meta, TikTok, Snapchat, Pinterest, Reddit, and Bing (advertising and analytics)

  • Shipping and payment providers

All partners are bound by data processing agreements and use information only for authorized purposes.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, including legal and accounting obligations.
When no longer required, data is securely deleted or anonymized.

8. Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your data

  • Withdraw consent at any time

  • Object to processing for marketing purposes

  • Request a copy of your data (data portability)

To exercise these rights, please contact us at support@spalding.tf-dna.app.

9. Children’s Privacy

The Spalding TF DNA App complies with COPPA and GDPR requirements for children’s data.
Parental consent is required for users under 13 (U.S.) or under 16 (EU).
Parents may contact us to revoke consent or request deletion of a child’s data.

10. Security

We use SSL encryption, firewalls, and strict access controls to protect personal data.
While no system is completely secure, we take all reasonable steps to prevent unauthorized access, use, or disclosure of your information.

11. International Transfers

Your information may be transferred to and processed in countries outside your own (for example, the United States or European Union).
We ensure adequate protection through standard contractual clauses and data protection agreements.

12. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements.
Any updates will be posted on this page with a revised “Last updated” date.

13. Contact Us

If you have questions about this Privacy Policy or your personal data, please contact:

Email: support@spalding.tf-dna.app
Address: 2459 Wilkinson Blvd, Suite 120, Charlotte, NC 28208-5669, United States
Company: SportIQ Oy (Official Technology Partner of Spalding)